Leira

Leira makes Eau de Bijou, an inner-beauty perfume in a black-and-gold dropper bottle. The campaign keeps everything in one warm amber key: a brown backdrop, an olive velvet sofa, black silk and white crochet.

Seventeen frames that move from the hero packshot to the product in use - a drop on the wrist, the dropper at the collarbone, the bottle held into the light - so the brand has a still for every format.